Brand identity design that holds up across product, print and screen
We design identity systems: the logo, the typography and color, the guidelines that keep them consistent, and the first applications, from social posts and decks to stationery. Because we also build software, the identity is designed to work inside a product interface as well as on paper.
A written scope and a fixed budget before any work is billed.
A logo is one part of a brand identity
A logo on its own leaves every later decision to guesswork: which typeface, which colors, how the mark sits on a dark photo, what a slide or a social post should look like. A brand identity answers those questions once, in a system and a set of guidelines, so everyone who uses the brand makes the same choices.
We spent five years as a creative agency before focusing on software, and brand work is still part of what we do. What is different now is where the identity has to hold up. Most companies meet their customers through a website and a product more than through print, so we test the identity in an interface as well as on a business card.
The identity carries into UI/UX design when a product is part of the work, and the guidelines are written so your own team and other agencies can use them.
Sound familiar?
Every new deck looks different
There are no guidelines, so each person picks their own fonts and colors and the company looks like several companies.
The logo falls apart at small sizes
It works on the sign above the door, but not as an app icon, a favicon or a profile picture.
The brand never made it into the product
Marketing has a look, but the product interface was designed separately and the two do not feel like the same company.
You are about to launch, raise or rename
A launch, a funding round or a new name is the moment the identity has to be right, and it has to be ready on a date.
Typical deliverables
An identity that holds up across product, print and screen.
Logo and identity system
The mark and its versions for every size and background, from a storefront sign to an app icon.
- Logo
- Marks
- Icon
Typography and color
Typefaces and a color system with rules for use, checked for contrast on screen as well as in print.
- Type
- Color
Brand guidelines
The rules in one document your team and partners can follow, with examples of right and wrong use.
- Guidelines
Applications
The identity applied to the first things you need: social templates, presentation decks and stationery.
- Social
- Decks
- Stationery
What you keep at the end
Everything below is yours from the first commit, under your own accounts wherever possible. Nothing in it is licensed from us, and nothing can only be maintained by us.
your-company/
- logo/Every version of the mark, in vector and raster formats.
- brand-guidelines.pdfTypography, color, spacing and usage rules, with examples.
- templates/Social, presentation and stationery templates in editable files.
- figma/brandThe source files for all of it, in your Figma account.
Four stages, and what
each one hands you
Every stage ends in something you can review and keep, including the stages that come before any code is written.
Discovery
Who the brand speaks to, what it has to stand for, and where it will appear, written down before any sketch.
- brand brief
- scope and fixed budget
Directions
Distinct directions for the mark, the type and the color, reviewed with you and narrowed to one.
- identity directions
- weekly review
System
The chosen direction built into a full system and tested where it will live: on screen, in print and in an interface.
- logo suite
- type and color system
Guidelines and handover
The rules written up, the first applications produced, and every source file handed over.
- brand guidelines
- templates
- source files
Terms we put in writing
before work begins
The figures we commit to on every engagement. Your project gets its own dated plan on top of them.
- Inquiry
- 1 business dayA reply from someone who has read the brief.
- Discovery
- 1 to 3 weeksEnds in a written scope and a fixed budget.
- Weekly review
- Every weekThe work as it stands, on a link you can open yourself.
What a brand identity costs
You get one price, set at the end of discovery against a written list of deliverables. That list decides the cost more than anything else.
- 01A new identity, or a refresh of one that already exists
- 02How many logo versions and marks the brand needs
- 03How detailed the guidelines have to be
- 04How many applications are produced: social, decks, stationery, signage
- 05Whether the identity also has to be applied to a website or product interface
Questions buyers ask us
The ones that come up most in first conversations about this service.
Something not covered here?
Email us at hello@kodfabrika.com.
Related services
Built to last.
Started this week.
Tell us what you’re building. You’ll receive a written scope, a defined budget, and a delivery plan. Not a proposal deck.